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FACEBOOK'S WORST NIGHTMARE: With GM Pulling Its Ads, Here's How The Other Dominoes May Fall - Business Insider

www.businessinsider.com
2012-05-17T15:06:46.000Z
marketing facebook viral imported:pinboard

Notes

It appears to be dawning on clients who control the U.S.'s major ad budgets that if your marketing content is interesting enough you don't need to advertise on Facebook. Advertising on Facebook is free, if you can create something compelling enough to go viral without a major media spend behind it.

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{ "author": "Jim Edwards", "date": "2012-05-16T02:09:05.000Z", "description": "is, arguably, the second major shoe to drop on the social network’s ad budget.Back in January, Procter & Gamble CEO Bob McDonald told Wall Street he was scaling back his company’s $10 billion annual ad budget (mostly in traditional media) to take advantage of free impressions offered by Facebook in the form of Likes and status updates.That’s two out of America’s top three biggest advertisers.The two decisions were made for different reasons (GM wasn’t convinced Facebook ads are effective; P&G is simply looking for free media efficiencies) but they’re linked.It appears to be dawning on clients who control the U.S.’s major ad budgets that if your marketing content is interesting enough you don’t need to advertise on Facebook. Advertising on Facebook is free, if you can create something compelling enough to go viral without a major media spend behind it.This is Facebook’s worst nightmare: If P&G and GM both question why they should pay to be on Facebook, how long before Facebook’s other big advertisers—American Express, AT&T, Disney, Verizon—suddenly ask, Hey, where’s the return on investment?Here’s how that scenario could play out, assuming Facebook fumbles the ball (which it probably won’t):In this scenario, with GM, P&G, Kia and WPP gone, it’s not hard to imagine a full-scale turn away from Facebook by advertisers, as they head toward more effective, more measurable media.Will this happen? Almost certainly not. Facebook ad sales chief Carolyn Everson has proven herself a master of client relations, especially with the new(ish) Facebook Studio, which shows advertisers what they should be doing on the site.And even if it did happen, Facebook could start charging brands subscription rates for their Brand Pages, a service they currently get for free.But there’s no natural law of social media that says Facebook must always stay in business, just because it’s Facebook.GM just proved that.See Also:", "image": "https://www.businessinsider.com/public/assets/logos/og-image-logo-social.png?v=2023-11", "logo": "https://www.businessinsider.com/public/assets/BI/US/favicons/apple-touch-icon-192x192.png?v=2023-11", "publisher": "Insider", "title": "FACEBOOK’S WORST NIGHTMARE: After GM, Here’s How The Other Dominoes Could Fall", "url": "https://www.businessinsider.com/facebooks-worst-nightmare-with-gm-pulling-its-ads-heres-how-the-other-dominoes-may-fall-2012-5", "lang": "en", "failed": true, "failedAt": 1728194867563, "failedError": "TimeoutError: Promise timed out after 10000 milliseconds", "expires": 1728364749726, "status": 200, "bodyLength": 288590, "duration": 1574 }
Burger King Has Dropped Their Wallet | So Good

www.sogoodblog.com
2008-11-21T16:56:29.000Z
burgerking marketing funny lost wallets advertising viral imported:pinboard

Notes

"It appears that in the last few days, there are a handful of bloggers who, by finding wallets on the ground, have unwittingly stumbled across the latest under-the-radar Burger King promotion. The fast food chain has dispensed agents across major U.S. cities (indications are it’s just been Chicago and Orlando so far ) to “lose” wallets. However, when unsuspecting passersby find these wallets and open them, they discover an interesting message"

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YouTube - Going to Work for SUBWAY: Part 1

youtube.com
2006-08-03T14:51:53.000Z
advertising video viral imported:pinboard

Notes

Remember kids: Viral doesn't mean good. Mocking and derision are viral vectors. And sometimes, there is a such thing as bad publicity.

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