Notes"if you are having product made in China with your name on it, you had better register your trademark in China, even if (especially if?) your China presence is through a third party. "Unfurl
Notes"plausibly argues that consumers would believe that the M&M Cowboy characters were promoting a product rather than merely parodying The Naked Cowboy, and that viewers would believe that The Naked Cowboy had endorsed M&Ms"Unfurl