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JNJ BTW » Blog Archive » You’re Doing What?!

jnjbtw.com
2007-08-21T18:44:49.000Z
trademark law licensing arc redcross johnsonandjohnson jnj imported:pinboard

Notes

"So, I’ve now lived a classic corporate public affairs nightmare: announcing a lawsuit against the American Red Cross. Would I have chosen this exercise as a reputation-building opportunity for Johnson & Johnson? No, of course not."

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